Performance Marketing Analyst
Sector:
Digital Marketing
Job ID:
DM1303
Location:
London
Salary:
£80K 16 Month Contract
Benefits:
Hybrid Working
Date:
13 Mar 2024
Job Description:
Our client specializes in providing software solutions across a global marketplace. They are now seeking a Performance Marketing Analyst for a 16 month contract. Hybrid with 2 days/week in their central London offices.
Skills
· Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling and advertising effectiveness.
· Strong understanding of marketing channels ; SEM strategies, PPC and Digital Media campaigns , OOH and in-person events.
· Strong stakeholder management, partnership and influence.
· SMB marketing / FinTech.
· Able to connect multiple data sources and unearth patterns of meaningful insights.
Responsibilities
· Analyse their digital media channel data and how it links to lead quality.
· Measure effectiveness of online advertising campaigns and “Above the line” media in driving sales.
· Deliver insight to help optimise media spend.
· Implement digital attribution models.
· Work with their global partners to streamline the lead pipeline.
Benefits
Long contract
Global company
Free breakfast