Performance Marketing Analyst

Our client specializes in providing software solutions across a global marketplace. They are now seeking a Performance Marketing Analyst for a 16 month contract. Hybrid with 2 days/week in their central London offices.

Skills

· Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling and advertising effectiveness.

· Strong understanding of marketing channels ; SEM strategies, PPC and Digital Media campaigns , OOH and in-person events.

· Strong stakeholder management, partnership and influence.

· SMB marketing / FinTech.

· Able to connect multiple data sources and unearth patterns of meaningful insights.

Responsibilities

· Analyse their   digital media channel data and how it links to lead quality.

· Measure effectiveness   of online advertising campaigns and “Above the line” media in driving sales.

· Deliver   insight to help optimise media spend.

· Implement   digital attribution models.

· Work with their   global partners to streamline the lead pipeline.

Benefits

• Long contract

• Global company

• Free breakfast