Event Manager - B2B
20 Jan 2024
Our client is a leading software solutions company (SaaS) operating within a global marketplace. They are now seeking an Events manager with 5 yrs+ experience of Events Management specifically within the SMB marketplace. 6 month contract on a hybrid basis. Offices in central London.
Overall planning and execution of events directed at small & medium sized businesses.
This includes trade shows, in person events, virtual events and webinars.
Strategically manage pipeline generation, lead scoring, and integrated demand generation campaigns from concept to ROI analysis.
Working closely with third-party suppliers to negotiate contracts and fulfil their sponsorship requirements.
Deliver webinar programmes aimed at SMB’s to produce effective educational content.
5 years+ experience of working to a high standard within an events or hospitality setting.
Knowledge of best practices in B2B marketing automation, demand generation, and rules-based lead nurturing.
Strong analytical ability
Experience of Goldcast or similar events management software