CRO Specialist

Our client is a global SaaS company now seeking a Conversion Rate Optimisation (CRO) Specialist with deep expertise in in-product optimisation and customer journey mapping. This is a one year contract on a hybrid basis with 3 days a week in the London offices.

Key Responsibilities

· Conversion Optimisation & Experimentation

· Design and execute A/B and multivariate tests to improve in-product conversion and engagement metrics.

· Define key success metrics (activation rate, trial-to-paid, retention, churn reduction) and build dashboards with their analytics team to track progress.

· Map and optimise customer journeys across the product lifecycle, identifying friction points and opportunities for growth.

· Use quantitative (analytics, funnel tracking, cohort analysis) and qualitative (user testing, surveys, feedback) data to identify barriers to conversion.

· Work closely with product managers, UX/UI designers, and engineers to ship impactful optimisations.

Skills & Experience

· Proven track record in CRO roles, ideally focused on in-product optimisation (SaaS, subscription, or ecommerce experience preferred).

· Strong expertise with tools like Google Optimize, Optimizely, VWO, Amplitude, Mixpanel, GA4, Hotjar, FullStory, or similar.

· Hands-on experience building and analysing A/B tests, multivariate tests, and funnel optimisation.

· Proficiency in journey mapping and lifecycle design with a customer-centric approach.

· Strong understanding of UX best practices, persuasion principles, and behavioural psychology.

Benefits

· Global company

· Friendly team ,stunning offices

· Free Breakfast